The Influence of Entrepreneurship Orientation on the Sustainability of Small Enterprises

Abstract

Small enterprises are companies with limited recourses, employees, and networks, however, their existence is fundamental to the country’s economic growth as they are one of the driving forces of the country’s financial progression. Furthermore, due to the globalization emergence, complexity, and uncertainty were delivered to the business environment. Hence, the level of the competition has radically raised during the past decade among small enterprises, and their survival depended on searching and implementing new methods and practices to sustain in both local and foreigner markets. On the other has, globalization had a positive influence on the diversification of social, environmental, and economic goals; it also created both challenges and opportunities for small enterprises. Moreover, there is a number of important aspects that affect international business sustainability, such as national culture and entrepreneurial orientation, which enhances the level of productivity and competitiveness domestically and globally within different types of small enterprises. The main objective of this study is to investigate the influence of entrepreneurial orientation to achieve global sustainability of small enterprises in different markets such as developed and emerging markets. Additionally, it analyzes the role of national culture as a moderator in creating a sustainable business environment in a foreign market.