Experience-based trust in e-commerce

Abstract

Trust is significant for e-commerce and has received increasing attention in e-commerce, multiagent systems, and artificial intelligence (AI). However, little attention has been given to the theoretical foundation and intelligent techniques for trust in e-commerce from either a logical or intelligent systems viewpoint. This paper will fill this gap by examining knowledge-based trust, inference-based trust, case-based trust and experience-based trust in e-commerce and their interrelationships from an intelligent systems viewpoint. The proposed approach will facilitate research and development of trust, multiagent systems, e-commerce and e-services.