Effective networking on social media platforms for building connections and expanding e-commerce business by analyzing social networks and user’s nature and reliability

Abstract

“One’s network is their net worth” is the common saying most successful people follow. Building a good network can help in both personal growth and that of one’s business. However, a network must be reliable and involves people with a positive attitude, a likeable nature, and an affinity to attract other people through their power of influence on social media. These are a few characteristics that help in establishing a network that is trustworthy and in targeting the right audience who can help expand an e-commerce business through their strong impact of reviews, posts, likes, and friend circle. Through this paper, we aim to target people who are more socially likeable and open to building new social connections on social media platforms (Facebook is our platform of focus), which can be used for building individual connections or advertising and promoting products through effective networking.