Gender, sport and the body politic: Framing femininity in the Golden Girls of sport calendar and the Atlanta dream

Abstract

This article compares the Golden Girls of Sport calendar, which was ostensibly launched to provide Australian women competing in the 1996 Olympic Games with greater access to the media, with a special issue of black+white magazine, titled The Atlanta Dream, which featured Australian men and women competitors at the Olympic Games in Atlanta. The two publications are analysed in the context of gender theory, with particular focuses on the social construction of gendered bodies and the different ways that femininity and masculinity are represented in the mass media. © ISSA and SAGE Publications.