Digital platforms as sources for organizational and strategic transformation: A case study of the midblue project

Abstract

The paper is centered on the role of technology and specifically of IT in the recombination of the factors of production. Particularly, the objective is to see how this technology contributes to the formulation of business strategies, the outlining of organizational structures and the alignment with the business environment. A theoretical framework is proposed that combines three perspectives. The first perspective stresses the importance of digital architectures in the modalities through which firms organize for innovation. Second, organization as a platform outlines a scenario for generating multiple organizational forms based on recombination of existent resources, routines and transactions. Third, digital platforms are seen as determinant tools for a dematerialization process that consents to recombine the factors of production for achieving a competitive advantage. The Midblue project provides an illustrative example of how strategy, structure and information technology co-evolve in organizations and how digital platforms can trigger transformation at both strategic and organizational levels. © 2013 Universidad de Talca - Chile.