Research on service-driven feature of industrial designers under the background of industry convergence

Abstract

Over the past thirty years of development, China has become a strong economic power and manufacturer, and entered the middle stage of the development of industrialization. However, the deficiency in the innovation capability has become a serious obstacle restricting China’s development. As one of the eight industries in modern service, industrial design has been ranked as key development strategies in China. How to further reinforce industrial designers’ awareness of modern design service, strengthen the understanding of the service-driven feature, and better satisfy the society’s demands for industrial design of the time under the background of industry convergence; how to assist enterprises and customers realizing innovative transformation through industrial designers’ design service in technological means; how to really exert the value of design in industry through industrial designers’ philosophy in design service by means of coordination and innovation in a “harmonious and smooth” mode will be another issue of critical concern in the industrial design field. In the background of industry convergence, the paper has combed evolution of design service contents and new development of industrial designers from the early 19th century to now. Based on literature review, the paper has summarized the specific work contents of the current industrial designers and then put forward the contents of three-layer service-driven characteristics of industrial designers: firstly, driving the transformation and upgrade of traditional manufacturing industries by design power; secondly, helping manufacturing industries to shape brand by design innovation; thirdly, accelerating the transferring of scientific and technological achievements and linking technology with market. In study, the paper has found that industrial designers should become joint and mutual adhesive with various experts of the enterprise. Based on the training of service awareness of innovative design, application of comprehensive perceptual test means, establishment of design concept of collaborative innovation and others, industrial designers can better serve enterprise manufacturer and consumer. In the meantime, the industrial designer’s responsibility consciousness should be transformed from simple delegate object to society and from simple service-oriented design to organization-oriented design, that is, from customer subject consciousness to social subject consciousness.