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Branding, Selfbranding, Making: The Neototalitarian Relation Between Spectacle and Prosumers in the Age of Cognitive Capitalism

  • Barile N
University of Westminster Press, (2017), 151-165
DOI: 10.16997/book11.i
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Abstract

This chapter analyses the process of consumers' cognitive exploitation in which they simultaneously stand at the centre of the universe peopled by global brands and the victim of a sort of identity burglary. This process already became visible during the 1990s with a …

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APA

Barile, N. (2017). Branding, Selfbranding, Making: The Neototalitarian Relation Between Spectacle and Prosumers in the Age of Cognitive Capitalism. In The Spectacle 2.0: Reading Debord in the Context of Digital Capitalism (pp. 151–165). University of Westminster Press. https://doi.org/10.16997/book11.i

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