Leadership, teamwork and technology enabling the largest free and accessible event worldwide on COVID-19 management

Abstract

Objective To report the experience of technology-enabling organisation and deployment of a large-scale free online scientific event about COVID-19, and to share leadership lessons learnt. Methods The 'First Brazilian Congress of Clinical Evidence on COVID-19' took place between 3 May and 7 May 2021 and was hosted by the Universidade Federal de Minas Gerais, one of Brazil's top federal universities. Online platforms and a website were used for registration, as well as live transmission of the event, such as Zoom, YouTube and Even. A Situational Leadership framework was used to lead the team. Participants' satisfaction was evaluated through an online questionnaire. Results There were overall 27 000 registrations. The transmission reached over 97 100 views, from Brazil, Cuba, Mexico and the UK. Conference's topics included the whole COVID-19 'system of care'. Speakers and moderators from all over Brazil and abroad were chosen according to their expertise on COVID-19 and on evidence-based medicine. Video testimonies were presented between sessions from people who could not work from home about what touched their heart during the pandemic. Accessibility was ensured through simultaneous translation to Brazilian sign language. From 2228 respondents of the satisfaction assessment questionnaire, 97.4% reported their expectations to be exceeded and 86.8% reported acquiring new knowledge about COVID-19. Conclusion This experience showed that leadership, teamwork, motivation and technology enabled the dissemination of accessible scientific evidence on COVID-19 to a large audience through a free online event. Lessons learnt may be useful for the post-pandemic, for new-waves, as well as recovery.