The Current State of Digital Marketing in China's Beauty Industry and The Targeted Strategies

Abstract

With the advancement of mobile internet and social media, the creation of new national beauty brands now heavily relies on digital marketing. Some of the new Chinese beauty brands that first appeared online have made online marketing their primary objective. With the aid of funding, they are able to increase their online advertising costs and increase their online sales significantly. This thesis examines the present state of the Chinese beauty business, looks at its external environment, discusses the significance of digital marketing's singularity in the beauty industry, researches new marketing channels in the new retail beauty sector, and makes some recommendations. The beauty industry must keep up with current affairs policy and vigorously develop digital marketing if it hopes to be competitive in this environment, draw in a large number of customers, and increase the value of the business. Further studies are expected to expand on this framework to forecast and investigate how digital marketing will grow in the Chinese beauty business in light of the new retail trend.