Abstract
Today's pharma industry is grappling with a variety of issues affecting performance and value. In order to thrive, top leaders will not only have to develop from their traditional business model to a more innovative, patient-centred one, they will also need to facilitate an enterprise-wide cultural change.
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APA
Sayle, B. (2015, June 1). Culture shock. Innovations in Pharmaceutical Technology. Samedan Ltd. https://doi.org/10.18052/www.scipress.com/ilshs.47.116
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