This Paper focuses on the structure of consumer attitudes toward advertising. Specifically, this research examines differences, if any, between American and Latvian consumers on the factors that determine attitudes toward advertising.
CITATION STYLE
Pereira, A. (2015). Consumer Attitudes toward Advertising: Does Culture Matter? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 107–110). Springer Nature. https://doi.org/10.1007/978-3-319-17395-5_23
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