ENHANCING SOCIAL PERFORMANCE OF NGOS OPERATION IN INDONESIA THROUGH EXTERNAL POSITIVE PRESSURE: MEDIATING ROLE OF ORIENTATION DIMENSIONS AND SUSTAINABLE PRACTICES

Abstract

In the Indonesian market, excessive pressure faced by the local NGOs in their social cause oriented operating activities and this paper is majorly based on exploring those external factors that positively enhanced the social performance of such organizations within this developing nation. In most cases, the environmental-friendly practices are initiated by a company in order to become a more sustainable organization in the advanced competitors and customer market. This paper is based on online survey-based quantitative research where the 355 participants based valid outcomes are studied and evaluated through structural equation modeling statistical test implementation. According to this model results, external pressure caused a major favorable influence on the development of strategic sustainability orientation and sustainable entrepreneurship practice that motivate the organizational management to enhance their social performance within the Indonesian state. This data is informative for the Indonesian social workers, the business community and other related NGO's to consider the external environmental factors in their effective decision-making process. Also, the related field scholars can utilize this information in their discussion portion. No doubt, this is informative research, but still, there are some deficiencies within this paper like lack of psychological (interview), etc, which can be covered by the upcoming scholars.