Intentions are measures of individuals’ plans, goals, or expectations about what they will do in the future and are often used to forecast what people will do in the future. I develop nine principles from past studies of the predictive accuracy of intentions...
CITATION STYLE
Morwitz, V. G. (2001). Methods for Forecasting from Intentions Data (pp. 33–56). https://doi.org/10.1007/978-0-306-47630-3_3
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