Methods for Forecasting from Intentions Data

  • Morwitz V
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Abstract

Intentions are measures of individuals’ plans, goals, or expectations about what they will do in the future and are often used to forecast what people will do in the future. I develop nine principles from past studies of the predictive accuracy of intentions...

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Morwitz, V. G. (2001). Methods for Forecasting from Intentions Data (pp. 33–56). https://doi.org/10.1007/978-0-306-47630-3_3

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