Methods of assessing the efficiency of the foundry industrial marketing

Abstract

It is investigated subtleties of the "efficiency" term for clear reflecting the meaning of considering methods for assessing the foundry marketing at the present stage. There is creating classification of modern methods of assessing the efficiency of the marketing as well as recognizing directions and indicators of assessing a level of foundry marketing efficiency. It is stepwise investigated different approaches of assessing the marketing efficiency included different nuances or limitations. There is considering both estimation qualitative methods and quantitative methods for including the whole fullness of modern approaches. Also it is supposed to use the marketing informational system as the one of possible ways for assessing the marketing efficiency. Further, it is studied a way at which it uses questionnaire where the inclusion of information is revealed in details. Tactical and strategical aspects of foundry are compared. It is investigated the meaning of the marketing and its subtleties. It is studied the qualitative assessment of the marketing and the marketing competence.