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Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self-Efficacy and Reactance

Springer Nature, (2015), 5
DOI: 10.1007/978-3-319-10864-3_5
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Abstract

Sustainability is now high on corporate and government agendas, with concerns heightened by resource scarcities and rising costs. Consumer adoption of pro-environmental behaviors is widespread but far from universal, creating a need for marketers to understand and often promote such behavior.

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APA

McGoldrick, P. J., Keeling, K. A., & Stanbridge, A. (2015). Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self-Efficacy and Reactance. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 5). Springer Nature. https://doi.org/10.1007/978-3-319-10864-3_5

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