Abstract
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Cite
CITATION STYLE
APA
Zhiyan, W., Borgerson, J., & Schroeder, J. (2013). From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history. From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history (pp. 1–219). Palgrave Macmillan. https://doi.org/10.1057/9781137276353
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