The development of new E-commerce activities in messina

Abstract

Italy provides a positive environment for the establishment and the development of e-commerce activities. These entities are mostly formed based on innovative ideas and they are important for spreading an innovation-oriented entrepreneurial culture, creating qualified employment, for young people in particular, attracting talents and capital from abroad and promoting social mobility and merit. Investigating the main start-up motives of micro-entrepreneurs in the province of Messina (Italy), this research focuses on providing some first example on the phenomenon of “new e-commerce activities” (nECA), innovative start-ups by analysing the key factors that facilitate entrepreneurs to start small businesses. Business policies are also discussed.