Teenager’s Preferences and Choice Behavior towards Branded Or Unbranded Products

Abstract

The focus of this research istowardexamining the teenager's preferences and choice behavior; furthermore assess the preferences of the teens towards branded and unbranded products and their awareness regarding branded/Unbrandedproducts. Information was collected from 320 different school students in Pakistan related to the mature group 13-19 years old. The main purpose of the research was concentrated in the preferred vs. non preferred products. Analysis of databe conducted by using statistical analysis software SPSS. Results showed that a female teenager is more socially influenced, fashion, leisure and puzzled over-choice as compared to male. Young males were found considerably more probable to rely on media, uncompromising worker & brand conscious and spontaneous customer. The Implications of this research must include parents as well as children; brand marketing should not only for parents, but also the children.