Erratum: Crush on You: Romantic crushes increase consumers' preferences for strong sensory stimuli (Journal of Consumer Research (2019) 46 (53-68))

Abstract

Xun (Irene) Huang, Ping Dong, and Meng Zhang (2019), "Crush on You: Romantic Crushes Increase Consumers' Preferences for Strong Sensory Stimuli," Journal of Consumer Research, 46, (June), 53-68. The first and third authors have requested to retract the above-referenced article due to data and analysis anomalies they discovered across the studies underpinning the research. The editors of the Journal of Consumer Research have been unable to contact the second author. The editors agree that these anomalies make the findings reported in this article unreliable. The two co-authors and the editors apologize for any problems that the publication of this article may have caused.