Corporate social responsibility and sustainable living: Harnessing social media

Abstract

The UN Decade of Education for Sustainable Development (DESD) (2005–2014), sought to promote a more sustainable world through different forms of education, training and public awareness activities with four overarching goals, that is, to promote and improve the quality of education, to reorient the existing education programmes and to raise public awareness and understanding of the concept of sustainable development (UNESCO 2012). This chapter focuses mainly on public awareness activities and in particular harnessing of new information and communication platforms such as social media, for the purposes of developing an enlightened, active and responsible citizenship, locally, nationally and internationally as envisaged in the objectives of agenda 21.