In this chapter the empirical research results will be analysed in terms of the interdependence between internal and external communication. The authors will present a systematization of the objectives of internal marketing communication, as well as conclusions...
CITATION STYLE
Rogala, A., & Bialowas, S. (2016). Internal and External Communication: In Search of Coherence. In Communication in Organizational Environments (pp. 207–250). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-54703-3_6
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