Guess Inc. is a brand that is very well known in the retail world. It has lauched the career of many supermodels and actors and has impressed a sexy image on the minds of the American and International populace. Intra family quarrels have resulted in lawsuits, scandal and the removal of one of its founders. In recent seasons, the retailer has out-performed ithers in the cutthroat contemporary fashion and jeanswear market. Since early 2000 the retailer has reported a slowdown in sales. This however will probably be seen as merely a challenge by the owners and the next few months will prove just how well they can turn the brand around. The company was created by the Marciano brothers in the late 70's. This article gives a financial over view of the company.
CITATION STYLE
Guess. (2000). Apparel Strategist, (OCT), 10–11. https://doi.org/10.4018/978-1-61520-769-5.ch006
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