Distribution strategy of energy supply chain based on corporate social responsibility

Abstract

From corporate social responsibilities influence on the consumer's preferences, applying the basic Idea of game theory, the study on tactics of profit distribution of the one-period game between manufacturer and vendor in energy supply chain,then the repetitive game results of the two partners are discussed. The results show that alliance pricing is the unique nash equilibrium of the one-period game between manufacturer and vendor,and the expect profit of both manufacturer and vendor will increase after cooperation in the range of agreed value of the profit distribution factor. It's optimal for manufacturer and vendor to insist on alliance pricing for their long-term benefits in energy supply chain.