Business Model Innovation and Modularity: Overview of the Literature

Abstract

This article aims to analyze the intersection between the constructs of modularity and business models. For this purpose, a systematic literature review was carried out, merging bibliometric and content analysis. As a result, the main research themes and gaps are identified, and a panorama of the literature is drawn. The literature within this research field is rather recent as the majority of publications have been published after 2014. Also, the theme is published sparsely in a wide range of journals as there are no dominant research outlets. Although the concept of modularity has been widely discussed in terms of product, process, and organizational levels, recent developments point out to the application of this concept to service and business models.