The Impact of Personality on Gamification Interfaces

Abstract

Gamification has been used to improve engagement in a variety of settings while improving overall results, which makes it a popular research topic nowadays. Notwithstanding, gamified systems must be designed carefully, correctly balancing game elements. Nevertheless, one-size-fits-all approaches are limited and do not guarantee absolute success. In fact, gamification can affect individuals differently. This may be explained by individual differences presented by players, such as their player types or gaming styles, which cannot be dissociated from personality. Such traits can be measured and, when used in relevant manners, may play a very important role in the design of more personalized gamification systems. This paper presents our study on the influence of personality in gamification design. We present an interface for gamifying Kanban methodologies, with its underlying mechanisms. Its appearance has been varied through the use of a restricted color palette. We then present the study we have designed to measure individuals’ responses to different interfaces regarding personality and gaming profiles.