Design and Development of an Online Sales Platform for the Brand: Engenharia Do Brigadeiro

Abstract

The research here presented consisted in the Design and development of an online store proposal for Engenharia do Brigadeiro (EB). This company only had a Facebook and Instagram page and, with the Covid-19 pandemic, it felt the need to reinforce its online presence, in order to reach more customers. Thus, we developed a Design prototype for the mentioned online store that should answer to both the company’s needs and to its customer’s needs. Methodology wise this research was divided into three stages: in the first stage we undergone a literature review about the currently undergoing consumers’ buying habits migration into the digital context, and about User Experience Design. In the second stage we proceeded into understanding and modelling our user and its main needs and goals. And in a third stage, from all the data we collected from the previous research stages, we designed an online store prototype, which we further submitted to Usability tests. The conclusions drawn from these tests are presented at the end of this chapter.