Theories on learning are vast, however constructivist learning in particular holds potential to strengthen designer’s ability to tailor design solutions, by directing specific attention towards the user’s ability to process the persuasive intent as mediated through technology. In this paper, we provide a brief introduction to Piaget’s learning theory, and argue towards the potential of considering learning a theoretical benchmark for persuasive design practitioners.
Gram-Hansen, S. B. (2018). Might we learn from learning? In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 10809 LNCS, pp. 184–189). Springer Verlag. https://doi.org/10.1007/978-3-319-78978-1_15