Mechanisms for inclusion and exclusion through digital political participation: Evidence from a comparative study of online consultations in three German cities

Abstract

Consistent findings of unequal political participation have been motivating different democratic innovations, including those that utilize the opportunities of information and communication technologies for political online participation. While previous research has established only a limited mobilizing potential of digital media, we still lack a good understanding of the mechanisms leading citizens to decide for or against engagement online. Therefore, we investigate who participates in opportunities for political online participation, what explains (non)-engagement and how effective personalized invitations are to increase and diversify participation. To address these questions, we conducted a comparative study of three almost identical instances of local online participation, relying on evidence from surveys of registered users and random samples of the local population.Our results show that engagement in online participation is indeed significantly biased from the population towards resource-rich individuals who also differ in their assessment of the participation process and its results. This is despite the fact that knowledge of these participation opportunities is equally distributed among all social groups. While online aversion is a barrier for some, distrust in the participation process and lack of interest are more powerful reasons to refrain from engagement. Using a randomized-controlled field experiment we can confirm that personalized invitations are an effective instrument for mobilization that increased participation by a factor of four to seven and that can to a limited degree elicit participation from under-represented groups. These findings have a number of important implications for researchers and practitioners who aim to increase equality in political participation.