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Viral Marketing: How to Spread the Word via Mobile Device

  • Okazaki S
Palgrave Macmillan UK, (2008), 118-131
DOI: 10.1057/9780230227538_8
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Okazaki, S. (2008). Viral Marketing: How to Spread the Word via Mobile Device. In Marketing Metaphors and Metamorphosis (pp. 118–131). Palgrave Macmillan UK. https://doi.org/10.1057/9780230227538_8

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