Analisis Daya Saing Ekspor Biji Kopi Indonesia di Pasar Asean dalam Menghadapi Masyarakat Ekonomi Asean (MEA)

Abstract

The coffee beans is one of Indonesian agricultural products which have export potential in the ASEAN market in facing ASEAN Economic Community (AEC). This required level of coffee bean competitiveness are increasingly free competition and tight in the ASEAN market. The purpose of this study, are: 1) Analyze sepesialisasi trade coffee beans Indonesia in the ASEAN market in the face of the MEA; 2) Analyze the comparative competitiveness of Indonesian coffee beans in the ASEAN market in the face of the MEA; 3) Analyze the competitiveness on Indonesian coffee beans in the ASEAN market in the face of the MEA. Research methods using purposive method and method of data analysis using descriptive analysis, while the method of processing the data using analysis ISP, RCTA, and XCI. Indonesian coffee beans are analyzed compared with Vietnam and Thailand. The results of this study is the average value of the ISP in the next 20 years (1994-2013) Indonesia (0.68) and Thailand (0.19) tended as an exporter in the growth stage, while Vietnam (0.98) are in the stage of maturity , In 1994-2013 the average value RCTA Indonesian coffee beans (1.64) and Vietnam (7.09) which has the comparative competitiveness. In contrast to Thailand just-6.37 who do not have a comparative competitiveness. The average value of XCI Indonesia (1.16), Vietnam (1.06), Thailand (1.48). It is that these three countries have competitiveness on the coffee beans. Suggestion of this research is to improve the quality of Indonesian coffee beans, but still has a selling price which is equivalent to exporting countries other coffee beans and coffee cultivated in accordance Good Agricultural Product (GAP). In addition, Indonesia's coffee industry must also support domestic coffee farmers to prioritize the use of local coffee beans.