Modern Trends and Practices of E-Marketing: An Overview

Abstract

With the unprecedented growth of technology in global world, internet plays a paramount role in all the major areas of our life and industries. With-in few clicks we can explore ample information which will help in conceptualizing many tasks in nanoseconds and realizing this power of internet, marketing is not far behind to use it as a driving channel to reach the global territory. e- Marketing also known as digital marketing comprises the usage of virtual digital space with a scope of interaction, this digital space is been used by the marketer to promote and sell the products and services. This internet based marketing played a pivotal role to uplift the different economic sectors with special emphasize on marketing. Considering this is a cost effective, fast and flexible way to reach the audience of global Diasporas, e-marketing bring substantial business gains. However e-marketing has its own sets of limitations that include more of tech touch instead of personnel touch, ensuring the safety and security with aspect of privacy infringement. The paper starts with defining the concept, origin, how different e- marketing is from traditional marketing, 7 C’s of e-marketing, different strategies of e-marketing the advantages, limitations, its future and conclusion. Keywords: