Inversión en Tecnologías de la Información y las Comunicaciones y su relación con en el direccionamiento estratégico de las PYMES de Santiago de Cali - Colombia

Abstract

Modern organizations have given great importance to the investment in Communications and Information Technology (CIT), in order to obtain reliable and suitable information that enables them to establish an appropriate Strategic Management approach, according to the innovative and competitive context of the 21st century. The aim of this paper is to illustrate the relationship between the investment in CIT (Hardware, Software and Telecommunications) and the Strategic Management Scheme among 107 SMEs in Cali - Colombia, by using statistical tools such as the Chi-Squared Test of Independence, the Multiple Imputation Data Technique, and the PLS-PM Methog (Partial Least Squares - Path Modeling). The most important outcome of this research work is finding that CIT investment, more precisely, Software Investment, is one of the most important factors impacting Strategic Management within organizations.