Tapping community memberships and devising a novel homophily modeling approach for trust prediction

Abstract

Prediction of trust relations between users of social networks is critical for finding credible information. Inferring trust is challenging, since user-specified trust relations are highly sparse and power-law distributed. In this paper, we explore utilizing community memberships for trust prediction in a principled manner. We also propose a novel method to model homophily that complements existing work. To the best of our knowledge, this is the first work that mathematically formulates an insight based on community memberships for unsupervised trust prediction. We propose and model the hypothesis that a user is more likely to develop a trust relation within the user’s community than outside it. Unlike existing work, our approach for encoding homophily directly links user-user similarities with the pair-wise trust model. We derive mathematical factors that model our hypothesis relating community memberships to trust relations and the homophily effect. Along with low-rank matrix factorization, they are combined into chTrust, the proposed multi-faceted optimization framework. Our experiments on the standard Ciao and Epinions datasets show that the proposed framework outperforms multiple unsupervised trust prediction baselines for all test user pairs as well as the low-degree segment, across evaluation settings.