Abstract
In this chapter, inspired by the Swarovski and Louboutin cases, we analyze the role of shiny in luxury and in the mate selection process, and unveil the magnetic sense. We learn how to design unique and appealing luxury items using the Brands codes.
Cite
CITATION STYLE
APA
Derval, D. (2018). Designing Luxury Brands. In Management for Professionals (Vol. Part F619, pp. 77–104). Springer Nature. https://doi.org/10.1007/978-3-319-71557-5_4
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free