Enabling service business models through service processes

Abstract

With increasing importance of business models in modern businesses and continuous business models innovations, it is becoming important to know whether the current processes support proposed business model or can be modified to support the proposed business model. This aspect of Business model innovation is known as business model implementation and it has received little attention in business model related research. In this paper, we explore the relationship between various business model elements with service processes, so that one can systematically assess process readiness for a business model in the future. Focus of this paper is on implementation of new or modified business model in an existing organization already delivering offerings.