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Grundsätzliche Anforderungen an Marken in einer digitalen Welt

  • Lutz A
Springer Fachmedien Wiesbaden, (2018), 189-204
DOI: 10.1007/978-3-658-15877-4_25
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Lutz, A. (2018). Grundsätzliche Anforderungen an Marken in einer digitalen Welt. In Chefsache Digitalisierung 4.0 (pp. 189–204). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-15877-4_25

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