The impact of artificial intelligence, big data analytics and business intelligence on transforming capability and digital transformation in Jordanian telecommunication firms

Abstract

The major purpose of this research is studying the impact of artificial intelligence, big data analytics and business intelligence on transforming capability and digital transformation in Jordanian telecommunication firms. 303 samples were gathered after the sample checking process was completed. The PLS program was utilized in the research study to process all the collected data. The findings of the research demonstrate a set of relationships and linkages that can enhance transforming capability and digital transformation. Finally, this study found that artificial intelligence, big data analytics and business intelligence have good effects on developing and enhancing the transforming capability and digital transformation.