Customer Life Cycle Management- Time and Beyond…- Expertise recognized by clients, Analysts like.

Abstract

The marketing mix management paradigm has dominated marketing thought , since it was introduced 40 years ago. New approaches are making their presence, thus setting an era trumpeting loudly the emergence of new stream of Marketing -Relationship Marketing calling for understanding consumers individually and their association with the Organization over a long term, thereby creating a phenomenon called Customer Life Cycle Management. In view, businesses have adopted applying Customer life Cycle Management to customers and users experience. This embodies the notion of "suspects" who potentially may benefit from acquiring a physical product, non-physical product and/or service offering but may not be aware of it, :'prospects' who may be ready, willing and able to acquire an offering and need to decide on a purchase: actual customers who were prospects who 'signed up': repeat customers who made more purchases and use more than one product or 'value proposition' Leadership comes from providing these customers, users and network 'players' with excellent appropriate experiences throughout customer life cycle.