Corporate social responsibility in Brazil: The future is now

Abstract

The concept of corporate social responsibility (CSR) or corporate citizenship has achieved significant victories in the ongoing battle of ideas. The concept is now well established and, as such, requires closer examination. This leads us into a discussion on the regulatory mechanisms governing CSR actions. Our objective is to consider the oversight role increasingly exercised by one of the significant actors in Western democracies: the press. The data emerging from our study of the coverage of 54 Brazilian newspapers reveals that: (1) these media have only a superficial understanding of CSR; (2) when in-depth coverage is provided, it is not accompanied by critical analyses and/or pluralistic views of the subject; (3) the concept is often confused with social action. Our conclusions point to the need for improved coverage and for journalists and outlets to gain greater mastery over CSR's different analytical perspectives. ABSTRACT FROM AUTHOR]; Copyright of Journal of Corporate Citizenship is the property of Greenleaf Publishing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)