Influence of environmental quality of tourist attractions on psychological hints and coping behavior of tourists

Abstract

With the boom in tourism, the tourist flow has surpassed the environmental carrying capacity of many tourist attractions. This paper aims to disclose how environmental quality of tourist attractions affects the psychological hints and coping behavior of tourists. Several on-site interviews and questionnaire surveys were carried out in Wuyi Mountain Scenic Area. The collect data were analyzed with the aid of Butler's Tourism Area Life Cycle (TALC) and psychological perception measurement scale. The results show that the environmental quality of tourist attractions positively affects the psychological perception of tourists, exerting a great impact on their coping behavior; psychological hints of tourists significantly mediate the relationship between the environmental quality of tourist attractions and the coping behavior of tourists. The research results promote the balance between environmental protection and tourism development of tourist attractions.