UK publishers facing digital challenges

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Abstract

The Association of Online Publishers Content and Trends Census highlights the growing importance of mobile internet for publishers; as audiences increasingly access websites via mobile devices, one of the biggest challenges for publishers becomes monetising that channel. © 2013 macmillan publishers ltd.

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CITATION STYLE

APA

Cain, T. (2013). UK publishers facing digital challenges. Journal of Direct, Data and Digital Marketing Practice, 14(3), 244–248. https://doi.org/10.1057/dddmp.2012.40

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