Nike’s Relation with Non-government-organizations

Abstract

In recent years, researches focus on relationships between business and human rights have been increasing. Nike, not only as a multinational business but also as a public limited business, should be socially responsible for society and be responsible for sustainable development. Non-government-groups, have the greatest influence on environmental policy, and the development of human rights. In these issue areas, they use the media and lobbying of individual governments, businesses to set the U.N.'s agenda. Scholars have made some academic achievements on some of the policies and rules in international relations and the substantive performance of Nike. This paper takes "mutual influence between Nike and NGOs" as an example to explain the relations between Nike and some non-government-groups through media, websites and essays, with discussion and reflection of such symbols at the end.