Abstract
As the freemium business models is becoming a prominent success in the online software market, companies are challenged with the question of how to design freemium pricing schemata. This study investigates 17 freemium companies to help understand which features should be made available for free and which shouldn't. It is observed that the free-premium transition is typically marked by a significant increase in the privileges, access to value-creating gap-filling features. © 2012 Springer-Verlag Berlin Heidelberg.
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CITATION STYLE
Semenzin, D., Meulendijks, E., Seele, W., Wagner, C., & Brinkkemper, S. (2012). Differentiation in freemium: Where does the line lie? In Lecture Notes in Business Information Processing (Vol. 114 LNBIP, pp. 291–296). Springer Verlag. https://doi.org/10.1007/978-3-642-30746-1_27
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