Increasingly, advertisers use techniques that integrate persuasive messages into editorial content, resulting in blurred boundaries between advertising, entertainment, and information (Raney et al., 2003). Many of these techniques aim to reach children: Advergames,...
CITATION STYLE
van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Brand Prominence in Advergames: Effects on Children’s Explicit and Implicit Memory. In Advances in Advertising Research (Vol. III) (pp. 321–329). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4291-3_24
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