The Relevance of the Rational, Classical Approach to Strategy in the ICT Sector – The Strategy Content Approach

Abstract

Chapter 2 explores the second trend in strategic thinking to emerge since the 1980s, the Strategy Content Approach. The chapter analyses a range of strategic tools and approaches in order to determine their relevance to the modern ICT sector. This range of tools and analytical frameworks are commonly used as part of the rational decision making process involving analysis, choice and implementation. The weaknesses of these tools are examined in detail, and alternative approaches are also considered.