Abstract
This paper conceptualizes Maslow's traditional needs framework to explain the impact of various levels of needs on the formation of distinct self-concept brand image congruity constructs and resulting temporal and dynamic forms of brand loyalty (i.e., brand dependency and brand interdependency).
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APA
Rocereto, J. F., Puzakova, M., Kwak, H., & Andras, T. L. (2015). Brand Interdependency Versus Brand Dependency: A Maslow’s Self-Actualization Perspective. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 92–96). Springer Nature. https://doi.org/10.1007/978-3-319-10864-3_56
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