Community Order and Spontaneous Economic Behavior: Fan Community, Fan Economy and Psychology of Cai Xukun

Abstract

This article focuses on the fan community and fan economy in the era of idols. Taking Cai Xukun's fans as a case, the research information is obtained through methods of interview and observation. The article finds that the fan community is a strict structure with clear division of labor, and fans involved are committed to the same goal, which is to enhance Cai Xukun's economic value and topical heat. Fans buy products to support idols, and the cost ranges from a few hundred to tens of thousands. These purchase behaviors are often motivated by support, satisfaction, closeness, and related affection, which build a virtual bridge between fans and their idols.