"One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification "

Abstract

This paper approaches aspects relevant to consumer preferences for cultural tourism services and museum tours. The objectives of the current study are to learn the current interests in different types of tourism, to determine the visiting frequency of the National Museum of Unification by Romanian tourists, to identify the positive and negative aspects noticed by tourists during their visit at the National Museum of Unification, and to identify the activities that should be organized by this museum over the year in order to increase tourist flow compared to the tourist flow of previous years.