Research on the Influencing Factors of Consumer Buying Behavior

Abstract

Today's businesses depend greatly on the buying habits of its customers. Understanding consumer behavior is essential for businesses to optimize their marketing strategies and boost customer satisfaction in today's fiercely competitive industry. This study examines customer personalities and their influence on purchasing behavior by using the purchase histories and demographic information of 2,240 clients. 10 research sources from Google Scholar are used to analyze the key factors that affect consumer behavior and the effectiveness of different clustering algorithms in identifying distinct customer groups in order to improve the accuracy of the study. The study emphasizes how important lifestyle, psychographic, and demographic characteristics are for affecting customer behavior. Businesses may better understand their clients and create marketing strategies that are tailored to their requirements by utilizing these characteristics. The work also raises the possibility of using clustering techniques to improve marketing efforts and increase client loyalty. Businesses may more effectively target their marketing efforts and boost customer satisfaction by categorizing customers into several categories based on their preferences and behavior patterns. As a result, this research offers insightful information about customer purchase habits. Businesses may better understand their clients and target their marketing initiatives to fit their demands by employing demographic and behavioral data. In doing so, companies may boost client pleasure and loyalty, eventually leading to long-term success.