Towards the Sustainable Marine Tourism in Temajuk Sambas; Perspective of Visitors

Abstract

Tourism is a massive industry in the world in terms of economic impact. The tourism sector in Indonesia is the most significant contributor to foreign exchange. To support village development from a tourism perspective, tourism villages can be developed based on existing potential. One village with tourism potential in West Kalimantan is Temajuk village in Sambas district. This village has the potential in the form of a beach or maritime attraction. To develop the potential, tourist attractions need to be planned to support the demand of tourists and adjusted with the existing potential. This article is part of the research process that on the process. The method used is a visitor survey which contains several indicators related to the characteristics of visitors and their perspectives. Data was collected by distributing questionnaires to visitors in the Temajuk village, with a target of 175 respondents. The findings found that, in general, visitors gave an appreciation of the existing marine potential. The basic infrastructure, supporting facilities, and distribution need to be planned and developed. Further development may consider development clusters per village priorities, such as promotion and information development clusters, various attractions, infrastructure and facilities support, and multiple products.